Project Overview:

Engaging in a branding initiative with the prestigious Taj Hotel in Iraq, our focus was on elevating its brand identity. The objective was to create a cohesive and compelling brand image that resonates with the luxury and sophistication synonymous with the Taj brand. The comprehensive scope included brand redesign, messaging refinement, and implementation across various touchpoints.

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Objectives:

Our primary goals were to enhance Taj Hotel's brand presence, ensuring it reflects the utmost in luxury and hospitality. This involved refining brand messaging, incorporating cultural nuances, and establishing a consistent visual identity. The overarching objective was to create a memorable and resonant brand that aligns seamlessly with Taj Hotel's commitment to excellence.

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Scope of Work:

The scope encompassed a comprehensive brand redesign, including logo refinement, color palette selection, and brand guidelines development. Key elements included crafting refined brand messaging, designing visual assets, and implementing the new brand across collateral such as signage, stationery, and promotional materials. Our commitment was to deliver a refreshed brand identity that embodies the essence of Taj Hotel's distinguished services and cultural significance.

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